Which goal does marketing communications NOT typically aim to achieve?

Marketing communications primarily focus on a few key objectives, such as informing and educating the target audience about products or services, persuading them to choose a particular option over competitors, and influencing their actions toward making a purchase or engaging with a brand.

In contrast, increasing market competition is not a direct goal of marketing communications. While effective marketing can contribute to a more competitive market environment by attracting new customers or differentiating products, the primary aim of marketing communications is to enhance the relationship between a business and its customers and drive sales outcomes. The goal is to communicate effectively, create awareness, and foster engagement, rather than to manipulate the competitive landscape itself. Therefore, the focus on promoting skills for communication and connection in marketing distinguishes these objectives from an overarching aim to increase competition within the market.