What type of video marketing focuses on demonstrations of a product?

The selection of product demonstrations as the correct answer is rooted in the primary purpose of this type of video marketing, which is to showcase a product's features and functionality in a direct and engaging manner. Product demonstration videos are designed to provide potential customers with a visual understanding of how a product works, highlighting its benefits, uniqueness, and usability.

These videos often include scenarios of the product being used in real-life situations, thereby enhancing the viewer's comprehension and interest in the product. The explicit focus on demonstrating the product itself is what distinguishes this category from others. For example, while how-to videos may include demonstrations, they are generally aimed at teaching viewers a specific skill or process rather than solely showcasing a product. Influencer videos typically leverage the authority or popularity of an individual to promote a product, focusing more on endorsement than demonstration. Pitch deck videos are crafted to present business ideas and are more about the concept than demonstrating a product.

Thus, the emphasis on showing the product in action directly correlates with why product demonstrations are the specific type of video marketing dedicated to illustrating and promoting a product effectively.