What is the typical duration of an elevator pitch?

An elevator pitch is designed to be a brief, impactful summary that can be delivered in the time it takes for a short elevator ride, typically ranging from 15 to 60 seconds. This duration is optimal because it allows for enough time to articulate the main idea or proposal clearly and concisely without overwhelming the listener. In a competitive context, especially in business or networking scenarios, an engaging pitch that fits within this time frame enables the speaker to capture attention quickly and maintain interest.

Shorter durations, such as those suggested in the first option, might not provide adequate time to convey essential points, while longer durations can lead to losing the listener's attention or overwhelming them with information. Thus, the 15 to 60 seconds range effectively strikes a balance between clarity and brevity, making option B the most appropriate choice.