What is a major benefit of using a balanced scorecard?

Using a balanced scorecard is beneficial primarily because it helps align day-to-day operations with an organization's strategic goals. This alignment is crucial as it ensures that all levels of the organization are working towards common objectives. The balanced scorecard facilitates this by incorporating multiple perspectives, including financial, customer, internal processes, and learning and growth. This multidimensional approach allows management to monitor performance comprehensively and ensures that operational activities support overarching strategic aims.

Moreover, by focusing on various indicators beyond just financial performance, organizations can identify areas for improvement and track progress over time. This holistic view encourages not only a focus on short-term financial results but also on long-term sustainability and growth through effective management of all resources. Thus, the balanced scorecard serves as a strategic management tool that bridges the gap between high-level strategy and day-to-day functional activities.