What is a key feature of an elevator pitch?

A key feature of an elevator pitch is its focus on primary messages and key points. The purpose of an elevator pitch is to quickly convey the essence of an idea, project, or business in a clear and engaging manner, typically within the time it takes to ride an elevator—hence the name. This concise communication is designed to capture the listener's attention and interest without overwhelming them with too much information.

While incorporating detailed financial projections or extensive market analysis can be important in a comprehensive business plan, these elements are not appropriate for an elevator pitch, which aims for brevity and impact. Summarizing a business plan might also not align with the goal of an elevator pitch, which is to spark interest rather than provide exhaustive details. Thus, the emphasis on core messages and key points is what makes the elevator pitch an effective tool for networking and business development.