What does behavioral loyalty indicate?

Behavioral loyalty is primarily demonstrated through frequent repeat purchases. It indicates that customers consistently choose a particular brand or product over others due to positive experiences or satisfaction. This behavior shows a commitment to the brand, indicating that the customers have developed a habit of buying from that brand, which can be reflective of trust and satisfaction with the product or service offered.

While a willingness to pay a premium price might suggest some level of loyalty, it doesn't specifically highlight the consistent purchasing pattern that defines behavioral loyalty. High customer service satisfaction and preference for specific product features relate more to customer expectations and attitudes rather than the actual purchasing behavior that behavioral loyalty measures.