What describes one-way interaction channels?

One-way interaction channels are characterized by the transmission of messages from the business to the audience without the expectation of immediate feedback or interaction. This means that the business delivers information, marketing messages, or announcements directly to the audience, which can include customers or the general public.

In this context, option C highlights this fundamental nature of one-way communication, where the flow of information is solely from the business and does not invite direct responses from the audience. Examples of such channels include traditional advertising methods like TV commercials, radio spots, and print ads, where the audience receives messages but does not engage in a dialogue.

The other options imply a level of interaction or two-way communication, such as conversations between the business and the audience or information exchanges that involve feedback or dialogue facilitated by social media. In contrast, one-way channels do not prioritize or incorporate audience interaction, making option C the most accurate description of one-way interaction channels.