What are the steps involved in the revenue planning process?

The revenue planning process is a critical aspect of community pharmacy management that focuses on generating income effectively and sustainably. The steps identified in the correct answer emphasize a structured approach to planning for revenue generation.

Identifying potential revenue sources is the first crucial step as it allows the pharmacy to understand where income can be generated, whether through prescription sales, over-the-counter products, services such as immunizations, or health screenings. This foundational knowledge is essential to build a robust revenue strategy.

Next, choosing a revenue model helps to establish how revenue will be generated. This could involve traditional retail models, subscription services, or a combination of both. Selecting a suitable revenue model is vital as it aligns with the pharmacy's strengths and customer needs, ultimately influencing revenue potential.

Lastly, projecting revenue goals is essential for setting realistic and measurable benchmarks. It helps in establishing targets based on historical data, market conditions, and anticipated changes in the healthcare landscape. Setting these goals assists in guiding the pharmacy's operations and marketing strategies to maximize revenue potential.

In contrast, the other options focus on various important elements related to pharmacy operations but do not succinctly capture the holistic approach to revenue planning as comprehensively as the selected answer does. For example, estimating costs and market trends, selecting products, or