What action should be prioritized in communication with stakeholders who are both low power and high interest?

In the context of stakeholder communication, those categorized as having low power but high interest are individuals or groups who are keenly interested in the outcomes of a project or initiative but lack the authority to influence its direction significantly. Therefore, the best action to prioritize in communication with these stakeholders is to keep them informed.

By keeping these stakeholders well-informed, you ensure that they understand the developments and specifics of the project or initiative, addressing their interest and providing them with the information they seek. This approach helps maintain their enthusiasm and support, as it demonstrates that their perspective is valued, even though they may not have the power to make decisions. Engaged and informed stakeholders can contribute positively to the environment around a project, fostering goodwill and a better understanding of its goals.

The option to engage actively may not be necessary for stakeholders who lack the power to affect the project's direction, as prioritizing engagement may be more resource-intensive than necessary. Similarly, monitoring only does not actively keep these stakeholders in the loop, potentially leading to disengagement over time. Keeping satisfied typically applies to stakeholders with high power, where the focus is on managing their needs and expectations rather than simply informing them. Thus, prioritizing to keep them informed aligns best with their low power but high interest status.